The Unplugged Alpha (2nd Edition): The No Bullsh*t Guide to Winning with Life & Women Paperback – October 4, 2023

This is such an amazing book. Rich is saving men’s lives and the future of relationships. What I love about this book is unlike people that try to give mediocre advice and have nothing to back it up, Rich gives detailed explanations and steps to take in order to strive to be an alpha male, which at the end of the day, every woman wants in their life. Can’t wait to see what else Rich is going to publish in the future!

Rich's original edition was one of the best and most important books I've ever read. What can make it better? The expansion and the Steve From Accounting field notes! This book brings the distilled, practical cold hard truths to men in a way that's practical and applicable. The expansion includes the all-important Steve From Accounting Field Notes, which chronicles real world experiences in the application of these truths. In my own life, Rich has taught me how the world really works, how our society has urged men to be weak followers, and how I bought into a false belief system that led me to make bad decisions that were life crippling. Through applying this knowledge & wisdom (most especially the 21 Red Flags and avoiding them), I'm now awakened, far healthier, and more successful than ever.Personally, I was going through a bitter divorce, and my ex was attempting to take me to the cleaners (the woman you marry is never the same woman who you divorce-- very true). I ended up giving her much more than I legally needed to for the sake of inner peace, but I insisted on exact 50/50 time share with my daughter. During my divorce, I got involved with a woman with whom I was head over heals, who said I was the man of her dreams, the man her mother wished she had married (her parents still love me to this day), the man with whom she wanted to build a future... and much more, only to reconcile with her husband, who she had been divorcing but did a 180, dropping me like a hot potato in an instant. I was devastated and almost paralyzed, to the point I only wanted to go to the gym and go home. However, upon looking for answers, I was advised to look into Rich's content, and Rich showed me the truth of ONEitis, to chase excellence, to do the work, and to not settle for chicks with major red flags.Fast forward, and through the applications of his lessons, especially the 21 Red Flags to vet for, I'm in a healthy LTR with a traditional values woman who has no kids, wants kids, is responsible with money, who is in my frame, and through words & behavior desires me to be her leader and has genuine burning desire for me.Men, these lessons are invaluable to guys who are seriously successful and who are making a dent in the universe. Rich-- YOU CHANGED MY LIFE, brother!!! Guys, please read, apply, and then buy and share with your fellow brothers. You'll be glad you did, and the right guys will be thankful.

I know Rich for about a year now through YouTube when I started seeking answers for “what the hell just happened to me?”. I came across his video in his fast car saying “my brothers from another mother”. I found my big brother, my mentor, my answers and my vision.I wasn’t that lazy & fat guy at all. I am well educated (left my PhD and started my own business at 29/ now 32). Practiced several martial arts last 10 yrs, speaking 5 foreign languages, well traveled and have done all these with no dad’s money. Even if I had known Rich’s thoughts from his channel I’ve still decided to buy the book “to map(!)” it in my head. I am an old school learner and it was a right decision!After getting into “The Unplugged Alpha” I realized I didn’t know anything about female nature and was a total sleepwalker romantic through my life. Luckily I am not from Western culture, I was born and raised in Azerbaijan and coming from strict patriarchal background. I knew what is honorable man, what is right woman but I didn’t know anything about “red flags(!)”.My dad has a Russian proverb, «женщины и в Африке», meaning women are the same even in Africa. So world has global problems today and we can’t hide from them anymore. We have to learn and remember who we are as a man! Lots have changed in me after knowing Rich but the most noticeable for me is, I learned “how to walk away”, “how to be open and upfront and brave about my boundaries and even using it in my advantage with women, surprisingly some of them even like this boldness”. Rich talks about owning your baldness, luckily I have great hair genes but I decided to own my beard longer how I like it instead of trimming or shaving it to fit women’s expectations, and much more. I am still learning and it’s a process. I decided to keep this book on my desk because sometimes we meet that “oneitis” and we loosen up. Thank you Rich - my brother from another mother!

I’m in a traditional, successful 41 year marriage. Lots of healthy, happy children and grandchildren. Christian. It worked very, very well. But today we live in a different world. I’d strongly recommend every man interested in women to read Richard’s book. Some of it won’t apply, but it will very probably save you money, time, heartache and maybe even your life.