Authentic Univer Piros Arany Red Gold Hungarian Paprika Paste Sweat Mild - 160 g

Good flavor. Better than grocery store ground paprika. Authentic. Not very spicy/hot. The real deal at a fair price.

As a full blooded Hungarian, I can vouch for the authenticity of this product, which I use to make authentic Hungarian Chicken Paprikash. The sweet variety is the best, though it tends to be a little salty, so do not add salt, even if the recipe calls for it.

The only way I can get a Hungarian paprika spread for my Hungarian food

Hungarian...real stuff! I never cook without it.

This was sooo good in my Hungarian Goulash. I even used it in something else that called for Paprika. It's Very Yummy gives good flavor and color to your foods and it's not spicy like some paprika's can be.

I couldn't cook Hungarian food without this product. My food always comes out fragrant and delicious when I use this.

Barely any sweet red pepper taste, and so salty that even if you don’t use any salt in the other ingredients, it’s too salty. I really wanted to like this pepper paste after reading the other reviews that haled it as excellent. My search is still on….

I heard about this stuff from, of course, a food blog. I decided to try it, as I had loose plans to make Hungarian Goulash anyway.It's an overused phrase but: this is a game-changer in anything recipe calling for paprika that isn't a dusting garnish. The taste is full-bodied and complex. There's no dirt/grit component (something I've found when using enough paprika dust to get any pepper flavor).I order this on a regular basis and keep it in the fridge. Top-notch.