Review "Kelly knows "brand" and this book is the perfect guide for the entrepreneur." JOHN STAVIG, Director, Gary S. Holmes Center for Entrepreneurship Carlson School of Management, University of Minnesota"Everyone needs branding tools in their toolbox and this is a great resource to provide those tools." BRENDA TUSHAUS, General Manager, Marketing, Training, and Technology at RE/MAX Results"This brand queen knows her stuff. Buy this book. You won't be sorry." DONNA HAWLEY, Owner, Maple Grove Pearle Vision Read more From the Author I had been asked to write this book for years. So many of my clients had been saying, "I had no idea." or "I didn't even know the question to ask." I found myself trying to source a library of resources to offer people to help them build a gotta-have-it-brand and couldn't find a one-stop option, so I created my own. It was written with the entrepreneur in mind. Giving them the secret sauce that very few even know about. Read more About the Author Kelly Lucente is CEO of Re-Tool Marketing, an author, a speaker, and an expert brand and marketing strategist focused on helping companies differentiate themselves through strategic brand leadership and positioning. Her focus is on growing strong brands that help attract the right customer, gain market share, and increase revenue. Kelly feels there is great power in branding and how you are positioned against the competition. She believes it's an accumulation of judgment, creativity, translation, and an intricate game of chess to get it just right. "Marketing can be very vanilla, but branding... positioning... it's the most creative and cunning intersection of strategy." A 25+ year veteran in both marketing/sales, she has worked with Fortune 500 brands, most notably Ryland Homes, Pulte Group, RE/MAX, Pearle Vision, and Rollerblade. She has won NAHB Awards and has philanthropic involvement with Children's Hospitals and Clinics. Read more
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