John FriedaGo Blonder Shampoo and Conditioner Set, Gradually Lightens Blonde Color Up, For Natural or Color-Treated Hair, Formulated with a Citrus Botanical Blend, Paraben Free, 8.3 oz, Pack of 2

Packaged well and delivered without issue - check. Smells nice - check. Makes your hair feel super crazy soft - check. Lightens your hair subtly with each use (without damaging it) - check. My girls and I love this stuff. Have it on a subscribe and save

This shampoo is nice if you are a blonde. It also might work well on a brunette possibly providing some highlights. I leave it in my hair while I shower then rinse it out. I have been using this product for years.

The first pic was right after I got my hair colored. You can see it’s a medium shade of blonde. The second pic is after using the shampoo and conditioner 3-4 times. It’s much lighter!!

I am giving this four stars for now - the packaging is awful, but I believe in the product. For those who are having a tough time opening the sprayer, do a search on YouTube for this: "USA - EnduroShield - How to unlock sprayer bottle" . Now those instructions were super hard for me to make work, but with plyers I was eventually able to push hard on that button on the side to make it pop in flush on one side and poke out on the other like it shows in the video. Notice they have comments turned off on that video. >,< Hopefully most people get a sprayer that is not defective/hard to click, but I saw others posting here about it so I am sharing... Best of luck!

This conditioner smells super great and actually works as it says. I’ve probably went lighter natural at least three shades already, and only used half of a container and no heat.

Great products considering they are not professional salon products

Love it!

John Freida shampoo