Brand Identity Essentials, Revised and Expanded:100 Principles for Building Brands (Essential Design Handbooks)

Great book with comprehensive advice for entrepreneurs and design specialists! The information on logo design, colors and brand psychology is top-notch. The visual images included are constructive and stunning. Five stars.

I hardly ever leave reviews, but I got this based on the existing good ratings and I cant help thinking we read an entirely different book. I just kept wating for this book to give useful information, but pretty much the whole thing is common sense; expensive common sense in a very short book.Kindle version is especialy bad as images dont line up with comments.Google 'brand building' and read for 30 mins. You'll learn more.